Introducing a new character – Richard, in his commentary on life as we know it with his own “Richard has a nose”. He susses out trends, takes a look at the changing pace of life, (i.e. has a ‘nose around’ at things), and reflects.

Today’s thought from Richard – ‘Value is the new green’

Here’s a call out to all companies – are you offering your customers something that you’ve infused the value of good value into? And are you as passionate about it as you’ve been about becoming green?

The global financial crisis changes everything – one day you’re in, the next you’re out. The success of your products and services is reshuffled as people examine their buying choices.

So green hasn’t gone away, it’s taking a back seat to the core value of value.